With cookies:     Without cookies:

Author Archive

No so densely overcrowded after all

All hail the statistics of the year

December 18, 2017

The Royal Statistical Society is a splendid, august body. Founded early in Queen Victoria’s reign, the original stated aim of the Society was set out by its founding fathers – “statists” as they called themselves; as members still call themselves…

Read More

On the power of story, empathy, and insight #PRCA2017

September 24, 2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads…

Read More

Back to the future or fast forward to a new normal?

June 21, 2017

News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered a blackout from not just…

Read More

Making sense about the impact of science

May 17, 2017

In 1998, a doctor called Andrew Wakefield published a fraudulent research paper in The Lancet incorrectly linking the measles, mumps, and rubella (MMR) vaccine to autism. The paper attracted global media attention, led scores of parents to deny the vaccine…

Read More

Is Magnum the new Flake?

March 28, 2017

Spoiler alert: this blog gives everything away about the new Magnum ad, so if you want to see it ‘au naturel’ and experience it as its writers and directors intended, you might want to watch it first. Here’s a link,…

Read More

Whatever happened to advertising?

March 23, 2017

When the last episode of the seventh and final season of Mad Men aired in May 2015, it was like the last bunch of grapes being lovingly twisted from the vine. A sign that something good had come to an…

Read More

Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduction. I singled him out in a blog last Friday for the genuine impact he is having in the digital…

Read More

Measurement, shmeasurement

March 3, 2017

Twice during yesterday’s excellent PRmoment.com #PRanalytics conference, the verboten three-letter acronym AVE was used. On both occasions, there was a sharper intake of breath than when one speaker, during a panel session, spelled out the C-word. In full. AVE. Advertising Value…

Read More

5 brilliant reasons why #ThisGirlCan

February 27, 2017

On Saturday, my gorgeous, gutsy, sassy wife took her Lewes Ladies veterans football team to Southampton to play in the first round of the FA People’s Cup. They played six, won four, drew one, lost one. Runners up on the…

Read More

That overlooked dialect of business: “human”

February 10, 2017

This article originally appeared as a guest blog for PRmoment, here. — It’s a strange truism of corporate communications that, as soon as they’re required to write “for” or “as” the business, perfectly eloquent individuals adopt a register that’s never…

Read More