With cookies:     Without cookies:

Author Archive

Have we reached peak PR in the age of earned?

September 24, 2018

Some reflections on the 2018 PRCA National Conference BAFTA is a great place for a conference. It’s some years now that 195 Piccadilly has been the regular home for the National Conference run by the Public Relations & Communications Association…

Read More

Powerful and purposeful storytelling for business

August 29, 2018

This blog was first posted on the Brighton Summit website to promote the workshop being run by our Sam Knowles at this conference event on Friday 12 October 2018. — How we use numbers to tell stories – to convey meaning and to persuade others to…

Read More

Learning from those you train

June 10, 2018

It was my privilege last week to train a baker’s dozen of some the brightest and best in market research. A new client for me, a household name well beyond the industry, and in a sector I’m really only now…

Read More

Why it’s not cool to say “I’m no good at maths”

May 16, 2018

Back in the early 1980s, I was – as they say – “badly taught” maths, at the otherwise very good, Oxbridge factory, Aylesbury Grammar School. A linguist and an artist, STEM subjects held little joy or allure for me. I…

Read More

Happy birthday, dad

April 13, 2018

My late father, Kenneth Guy Jack Charles Knowles, was born 110 years ago today. He tumbled into a privileged existence in early Edwardian England. He was the grandson of the original Polish builder, Julius Kino, who’d arrived penniless 40 years…

Read More

Blesséd are the speechmakers – A linguistic analysis of the Lord’s Prayer and the Sermon on the Mount

March 30, 2018

Before getting into the meat of this blog, I need to start with some spoilers and declarations of interest – and, indeed, lack of interest. First, neither this blog nor the analysis it reports are intended to make any kind…

Read More

Big business not telling stories clearly

January 26, 2018

The biggest businesses in Britain consistently fail to get their message across clearly. They use language that is too complex on two of the best-read corporate texts: the About Us web page and the CEO’s review in the annual report….

Read More
No so densely overcrowded after all

All hail the statistics of the year

December 18, 2017

The Royal Statistical Society is a splendid, august body. Founded early in Queen Victoria’s reign, the original stated aim of the Society was set out by its founding fathers – “statists” as they called themselves; as members still call themselves…

Read More

On the power of story, empathy, and insight #PRCA2017

September 24, 2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads…

Read More

Back to the future or fast forward to a new normal?

June 21, 2017

News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered a blackout from not just…

Read More