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Impactful corporate storytelling demands singular stories, not schizophrenia

March 5, 2015

Remember when you were a kid? Something had gone wrong. You were involved, and someone was going to be angry. A teacher, a parent…

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The geek shall inherit

February 19, 2015

Few companies have done more over the past 20 years – and frankly ever – to turn Big Data into insights that inspire evidence-base…

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How to be a better brand storyteller: the five golden rules

February 5, 2015

This week is the Society for Storytelling’s 15th annual National Storytelling Week. Events to mark this promotion of the oral trad…

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When storytelling goes bad – a guest blog for PRmoment

November 18, 2014

(This blog originally appeared on 17 November 2014 as guest blog on PRmoment. Thanks for the platform, Ben!). On this coming Thurs…

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Two dozen things I learned from #TEDxBrighton

November 4, 2014

Last week’s TEDxBrighton was my first TED event in the flesh. As an aficionado of the form, a passionate advocate of more impactfu…

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#TEDxBrighton: a buffet for the brain and a curate’s egg

November 1, 2014

Long Beach was twinned with Brighton beach (not the nudist bit) on Halloween, as the TED roadshow rolled into town, annexed the Do…

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Why social intelligence matters – live!

October 8, 2014

Later this evening, I’m chairing the W2O Group’s Social Intelligence Summit. And I can’t wait. I like the W2O Group, and its agenc…

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What’s the point of Tesco?

September 23, 2014

On 5 Live last night, the BBC’s Business Editor Kamal Ahmed gave a very pertinent judgment on the latest chapter of woe for the ta…

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Why should we measure communications? It all starts with why

September 18, 2014

The spirit of Simon Sinek was hovering around Russell Square on Tuesday morning. As part of its contribution to AMEC’s Measurement…

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Should brands stand for or against something?

September 1, 2014

It’s often said that, to cut through the clutter, brands need to develop and articulate a clearly differentiated point of view on…

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Active understanding and the art of Anglo-Chinese insight

June 18, 2014

I met the co-founders of an inspiring new agency, Comms8, today. Sally Maier and Carol Chan have built what they’re calling London…

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Enlightened self-interest

June 3, 2014

A long time ago, in a career galaxy far, far away, I was Director of Public Affairs for The Portman Group (TPG). At the time (1992…

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Visual schizophrenia, verbal multiple personality disorder

May 25, 2014

In a recent profile on the splendid Drum – source of so much more light than heat in the hinterland of marketing communications -…

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Jam tomorrow

April 4, 2014

There’s great value in putting research at the heart of communications planning as well as using it to justify the impact of last…

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