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What we think


The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another…

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Being decontrolled

November 2, 2015

I had a new experience on Sunday. My colleague Luke and I were trying to go to Dublin. We were headed there to debrief a favourite…

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Losing control: 11 TEDxBrighton learnings

October 30, 2015

The main auditorium of the Brighton Dome is a catholic entertainment venue. Over the past 17 years, I’ve graduated here – twice. T…

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How to motivate behaviour change

October 14, 2015

A version of this blog first appeared in the pages of B2B Marketing, posted online here. This is the first in a regular, quarterly…

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How your words shape what people think about you

October 8, 2015

Words are powerful things, and it’s in your gift to use them to shape what others think about you. More than that. It’s your respo…

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About “About Us” pages

October 1, 2015

About Us pages. They’re often the first place people look when they start to consider your organisation seriously. Here are some t…

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On curiosity, repertoire and universal human truths

September 14, 2015

Ricardo Sapiro has dedicated his career to brand marketing. Training with Johnson & Johnson before moving on to Wyeth Whitehal…

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Why good writing matters

August 12, 2015

Founder & MD of Insight Agents, Sam Knowles, pens a personal paean to Steve Pinker, Harvard psychology professor, one of the m…

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Finding our inner why

August 3, 2015

Purpose is the new mission and vision, all rolled into one. Companies that can’t articulate what their higher purpose is – beyond…

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Autonomy, mastery and purpose

June 16, 2015

Reader advisory: this blog is shamelessly self-promotional. This week marks a significant inflection point in the life of Insight…

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Which party deserves my vote?

March 27, 2015

It’s the afternoon after the night before. Paxman attacked Cameron on policy, Miliband on personality (that “Are you alright, Ed?”…

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Strive for conscious competence in every sentence you craft

March 16, 2015

Fresh threat of Newspeak as General Election verbiage piles up   Simple, clear words are attractive. The obfuscatory lexicon…

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Impactful corporate storytelling demands singular stories, not schizophrenia

March 5, 2015

Remember when you were a kid? Something had gone wrong. You were involved, and someone was going to be angry. A teacher, a parent…

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The geek shall inherit

February 19, 2015

Few companies have done more over the past 20 years – and frankly ever – to turn Big Data into insights that inspire evidence-base…

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How to be a better brand storyteller: the five golden rules

February 5, 2015

This week is the Society for Storytelling’s 15th annual National Storytelling Week. Events to mark this promotion of the oral trad…

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When storytelling goes bad – a guest blog for PRmoment

November 18, 2014

(This blog originally appeared on 17 November 2014 as guest blog on PRmoment. Thanks for the platform, Ben!). On this coming Thurs…

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Two dozen things I learned from #TEDxBrighton

November 4, 2014

Last week’s TEDxBrighton was my first TED event in the flesh. As an aficionado of the form, a passionate advocate of more impactfu…

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#TEDxBrighton: a buffet for the brain and a curate’s egg

November 1, 2014

Long Beach was twinned with Brighton beach (not the nudist bit) on Halloween, as the TED roadshow rolled into town, annexed the Do…

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Why social intelligence matters – live!

October 8, 2014

Later this evening, I’m chairing the W2O Group’s Social Intelligence Summit. And I can’t wait. I like the W2O Group, and its agenc…

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What’s the point of Tesco?

September 23, 2014

On 5 Live last night, the BBC’s Business Editor Kamal Ahmed gave a very pertinent judgment on the latest chapter of woe for the ta…

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Why should we measure communications? It all starts with why

September 18, 2014

The spirit of Simon Sinek was hovering around Russell Square on Tuesday morning. As part of its contribution to AMEC’s Measurement…

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Should brands stand for or against something?

September 1, 2014

It’s often said that, to cut through the clutter, brands need to develop and articulate a clearly differentiated point of view on…

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Active understanding and the art of Anglo-Chinese insight

June 18, 2014

I met the co-founders of an inspiring new agency, Comms8, today. Sally Maier and Carol Chan have built what they’re calling London…

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Enlightened self-interest

June 3, 2014

A long time ago, in a career galaxy far, far away, I was Director of Public Affairs for The Portman Group (TPG). At the time (1992…

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Visual schizophrenia, verbal multiple personality disorder

May 25, 2014

In a recent profile on the splendid Drum – source of so much more light than heat in the hinterland of marketing communications -…

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Jam tomorrow

April 4, 2014

There’s great value in putting research at the heart of communications planning as well as using it to justify the impact of last…

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