The FTSE 50 Clarity Index
To mark National Storytelling Week 2018, we’ve analysed how clear and easy-to-read the About Us web pages and CEO’s reviews of the year in the annual report are for each of the 50 largest companies on the FTSE. We then re-ranked the FTSE 50 by clarity, allowing us to create the first FTSE 50 Clarity Index. The research and analysis was done by our partners at the University of Sussex Catalyst scheme, run out of the Sussex Innovation Centre.
The Index throws up some surprises, including the fact that none of the ten biggest companies in UK plc feature on our top ten list of clearest-talking businesses. To download a copy of our FTSE 50 Clarity Index report, please complete this simple form. This will help to prove you’re not a robot and to tell us a little more about you.