Podcasts

From unconscious incompetence up

10/12/2019

I was first introduced to the 2×2, competence x consciousness matrix by a consultative sales trainer named Alan Morton, a partner…

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Timeout – the secret of human flying

05/12/2019

“The Guide says there is an art to flying”, said Ford, “or rather a knack. The knack lies in learning how to throw yourself at the…

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Who even cares about insight?

03/12/2019

Insight is of course crucial for the insight industry – what is often called market research. It matters, too, for those who work…

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When ideas have sex

28/11/2019

Matthew White Ridley – the 5th Viscount Ridley – is a journalist, businessman, and hereditary member of the British House of Lords…

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Shaving with Occam’s Razor

26/11/2019

Einstein was a great believer that “Everything should be made as simple as possible, but not simpler.” Despite his luxuriant moust…

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“What oft was thought, but ne’er so well express’d”

21/11/2019

Insights can be capricious things. At times, incredibly hard to identify and pin down, hard to express simply and clearly, and the…

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Why there’s no such thing as “coming a close second”

19/11/2019

Have you ever been required to tender for a piece of business? To pit in a competitive bid for the privilege and honour of serving…

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On the role of morning coffee and afternoon tea

14/11/2019

The Medical Research Council’s Cognitive & Brain Sciences Unit at Cambridge University has a simple rule: if you’re in the buildin…

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Guest appearance on “The Future of Branded Content Marketing & PR”

12/11/2019

Earlier this year, it was my very great pleasure to welcome Karnvir Mundrey from Artharva Marcom in Bangalore to the Royal Society…

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