The Business of Story #33: A practical guide to the story cycle

In this Business of Story podcast, Sam Knowles, Founder and Managing Director of Insight Agents, takes us through his personal and professional journey using the story cycle process. With a doctorate in experimental psychology, Sam provides his insight on business storytelling techniques with a unique, data-driven perspective on human motivation and behavior.

Insight Agents are corporate and brand storytellers, whose purpose is to help companies communicate more effectively. Their goal is to help businesses thrive by crafting and telling better, more authentic brand stories.

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