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Posts Tagged "behavioral economics"

Swatch 24

The art of marketing has a scientific chip on its shoulder

February 29, 2016

Modern marketers are increasingly turning to science to give their art the legitimacy they clearly believe it’s lacking. It’s a rare client briefing these days that doesn’t include a perspective from a behavioural economist, an econometrician or a cognitive neuroscientist….

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How to motivate behaviour change

October 14, 2015

A version of this blog first appeared in the pages of B2B Marketing, posted online here. This is the first in a regular, quarterly series linking psychology and marketing, flying under the banner of I’m Still Thinking. Thanks for the…

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