With cookies:     Without cookies:

Posts Tagged "brand narrative"

Is Magnum the new Flake?

March 28, 2017

Spoiler alert: this blog gives everything away about the new Magnum ad, so if you want to see it ‘au naturel’ and experience it as its writers and directors intended, you might want to watch it first. Here’s a link,…

Read More

Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduction. I singled him out in a blog last Friday for the genuine impact he is having in the digital…

Read More

8 ways to tell better brand stories

February 6, 2017

Last week was the Society for Storytelling’s annual ‘National Storytelling Week’. Up and down the country, dozens of events celebrated the power and impact of the oral storytelling tradition. In schools, hospitals, workplaces, libraries, and care homes. At Insight Agents –…

Read More

Beware the Curse of Knowledge

January 31, 2017

This is the third in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When you learn about a subject, you know more than most people. It’s…

Read More

Keep it simple

January 30, 2017

This is the second in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When physicist Richard Feynman was awarded the Nobel Prize for Physics, he was…

Read More

Why companies need to get their story straight

January 27, 2017

Digital and social media have transformed communications. This is especially true for corporations and brands. Companies can no longer dictate what’s said about their products and services. Today, many more voices matter. Anyone with a social media profile and a…

Read More
Flying Carpet Car

I’ve seen the future of learning – and I like it

November 22, 2016

Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of…

Read More
Insight Agents National Storytelling Week

Three steps to better brand storytelling

February 5, 2016

All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre…

Read More
Swatch 13

Storytelling and archetypes around climate change #Paris2015

November 30, 2015

Starting today, the United Nations Paris Conference on Climate change is taking place. The threat of global warming is, and will continue to be, an issue of primary importance for life on our planet as we know it. However, the…

Read More