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Posts Tagged "brand purpose"

Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduction. I singled him out in a blog last Friday for the genuine impact he is having in the digital…

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5 brilliant reasons why #ThisGirlCan

February 27, 2017

On Saturday, my gorgeous, gutsy, sassy wife took her Lewes Ladies veterans football team to Southampton to play in the first round of the FA People’s Cup. They played six, won four, drew one, lost one. Runners up on the…

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Why companies need to get their story straight

January 27, 2017

Digital and social media have transformed communications. This is especially true for corporations and brands. Companies can no longer dictate what’s said about their products and services. Today, many more voices matter. Anyone with a social media profile and a…

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I’ve seen the future of learning – and I like it

November 22, 2016

Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of…

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October 20, 2016

It’s said that English is an easy language to learn. Despite the oddities of pronunciation – cough, bough, enough – modern English is largely non-inflected; it doesn’t force lots of awkward endings and agreements on the building blocks of language. Verbs,…

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Timeout: the key to killer ideas

April 11, 2016

I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office of W+K – has banned email in the evenings and weekends, and meetings can…

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Why storytelling matters to business more than ever

March 29, 2016

The maxim ‘content is king’ has been so overused by the marketing and communications community since it was coined 20 years back that it has attained cliché status. Everyone parrots it, it’s accepted as a truism, and as such it doesn’t…

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Why brands need to #standforsomething

February 24, 2016

Purpose is the new vision, mission, CSR and employee engagement strategy all rolled into one. Companies and brands that define and articulate their purpose – their why – are more successful than those that don’t. Who says so? Jim Stengel,…

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Why brands need to avoid jargon in their storytelling

February 3, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior figures in the UK retail sector to tell us the challenges they face in telling their brand stories. Today Sam Knowles,…

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The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of…

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