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Posts Tagged "brand storytelling"

Learning from those you train

June 10, 2018

It was my privilege last week to train a baker’s dozen of some the brightest and best in market research. A new client for me, a household name well beyond the industry, and in a sector I’m really only now…

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Is Magnum the new Flake?

March 28, 2017

Spoiler alert: this blog gives everything away about the new Magnum ad, so if you want to see it ‘au naturel’ and experience it as its writers and directors intended, you might want to watch it first. Here’s a link,…

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Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduction. I singled him out in a blog last Friday for the genuine impact he is having in the digital…

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5 brilliant reasons why #ThisGirlCan

February 27, 2017

On Saturday, my gorgeous, gutsy, sassy wife took her Lewes Ladies veterans football team to Southampton to play in the first round of the FA People’s Cup. They played six, won four, drew one, lost one. Runners up on the…

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That overlooked dialect of business: “human”

February 10, 2017

This article originally appeared as a guest blog for PRmoment, here. — It’s a strange truism of corporate communications that, as soon as they’re required to write “for” or “as” the business, perfectly eloquent individuals adopt a register that’s never…

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Stronger stories seed success

February 7, 2017

This blog originally appeared as a guest blog on the Brighton & Hove Chamber of Commerce website, here. — It may have escaped your notice, but last week was National Storytelling Week. Run for the past 17 years by the…

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8 ways to tell better brand stories

February 6, 2017

Last week was the Society for Storytelling’s annual ‘National Storytelling Week’. Up and down the country, dozens of events celebrated the power and impact of the oral storytelling tradition. In schools, hospitals, workplaces, libraries, and care homes. At Insight Agents –…

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Talk human

February 3, 2017

This is the sixth and final blog in our special series to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. It’s a strange truism of corporate communications that as soon as they’re…

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Observe the cocktail party rule

February 2, 2017

This is the fifth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. Corporations that grow and endure over time can be justifiably proud of building…

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Use data and statistics to tell your tale

February 1, 2017

This is the fourth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. In their very readable book Made to Stick: Why Some Ideas Survive and…

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