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Posts Tagged "brand"

Swatch 06

Timeout: the key to killer ideas

April 11, 2016

I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office of W+K – has banned email in the evenings and weekends, and meetings can…

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Why brands need to #standforsomething

February 24, 2016

Purpose is the new vision, mission, CSR and employee engagement strategy all rolled into one. Companies and brands that define and articulate their purpose – their why – are more successful than those that don’t. Who says so? Jim Stengel,…

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Swatch 13

Storytelling and archetypes around climate change #Paris2015

November 30, 2015

Starting today, the United Nations Paris Conference on Climate change is taking place. The threat of global warming is, and will continue to be, an issue of primary importance for life on our planet as we know it. However, the…

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Swatch 17

The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of…

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Swatch 08

Finding our inner why

August 3, 2015

Purpose is the new mission and vision, all rolled into one. Companies that can’t articulate what their higher purpose is – beyond the fiduciary duty they owe to their shareholders to turn a profit – are so last century. Simon…

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