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Posts Tagged "clarity"

Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduction. I singled him out in a blog last Friday for the genuine impact he is having in the digital…

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I’ve seen the future of learning – and I like it

November 22, 2016

Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of…

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Nice!

October 20, 2016

It’s said that English is an easy language to learn. Despite the oddities of pronunciation – cough, bough, enough – modern English is largely non-inflected; it doesn’t force lots of awkward endings and agreements on the building blocks of language. Verbs,…

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Why storytelling matters to business more than ever

March 29, 2016

The maxim ‘content is king’ has been so overused by the marketing and communications community since it was coined 20 years back that it has attained cliché status. Everyone parrots it, it’s accepted as a truism, and as such it doesn’t…

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Why brands need to #standforsomething

February 24, 2016

Purpose is the new vision, mission, CSR and employee engagement strategy all rolled into one. Companies and brands that define and articulate their purpose – their why – are more successful than those that don’t. Who says so? Jim Stengel,…

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Why didn’t Microsoft create Google?

February 8, 2016

Why didn’t Kodak create Instagram? Why didn’t Facebook create WhatsApp? Why didn’t the Intercontinental Hotel Group create AirBnB? Once they reach a certain scale and age, even the most innovative businesses can find themselves outflanked by smarter, nimbler upstarts who…

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Insight Agents National Storytelling Week

Three steps to better brand storytelling

February 5, 2016

All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre…

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Why brands need to be authentic in their storytelling

February 4, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior marketers in the UK retail sector to talk to us about the challenges they face in telling their brand’s stories. In…

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Why brands need to avoid jargon in their storytelling

February 3, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior figures in the UK retail sector to tell us the challenges they face in telling their brand stories. Today Sam Knowles,…

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Why brands need to be consistent in their storytelling

February 2, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior marketers in the UK retail sector to talk to us about the challenges they face in telling their brand’s stories. In…

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