With cookies:     Without cookies:

Posts Tagged "corporate storytelling"

Is Magnum the new Flake?

March 28, 2017

Spoiler alert: this blog gives everything away about the new Magnum ad, so if you want to see it ‘au naturel’ and experience it as its writers and directors intended, you might want to watch it first. Here’s a link,…

Read More

Whatever happened to advertising?

March 23, 2017

When the last episode of the seventh and final season of Mad Men aired in May 2015, it was like the last bunch of grapes being lovingly twisted from the vine. A sign that something good had come to an…

Read More

Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduction. I singled him out in a blog last Friday for the genuine impact he is having in the digital…

Read More

5 brilliant reasons why #ThisGirlCan

February 27, 2017

On Saturday, my gorgeous, gutsy, sassy wife took her Lewes Ladies veterans football team to Southampton to play in the first round of the FA People’s Cup. They played six, won four, drew one, lost one. Runners up on the…

Read More

That overlooked dialect of business: “human”

February 10, 2017

This article originally appeared as a guest blog for PRmoment, here. — It’s a strange truism of corporate communications that, as soon as they’re required to write “for” or “as” the business, perfectly eloquent individuals adopt a register that’s never…

Read More

Stronger stories seed success

February 7, 2017

This blog originally appeared as a guest blog on the Brighton & Hove Chamber of Commerce website, here. — It may have escaped your notice, but last week was National Storytelling Week. Run for the past 17 years by the…

Read More

Use data and statistics to tell your tale

February 1, 2017

This is the fourth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. In their very readable book Made to Stick: Why Some Ideas Survive and…

Read More

Beware the Curse of Knowledge

January 31, 2017

This is the third in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When you learn about a subject, you know more than most people. It’s…

Read More

Keep it simple

January 30, 2017

This is the second in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When physicist Richard Feynman was awarded the Nobel Prize for Physics, he was…

Read More

Why companies need to get their story straight

January 27, 2017

Digital and social media have transformed communications. This is especially true for corporations and brands. Companies can no longer dictate what’s said about their products and services. Today, many more voices matter. Anyone with a social media profile and a…

Read More