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Posts Tagged "data-driven"

Learning from those you train

June 10, 2018

It was my privilege last week to train a baker’s dozen of some the brightest and best in market research. A new client for me, a household name well beyond the industry, and in a sector I’m really only now…

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The geek shall inherit

Few companies have done more over the past 20 years – and frankly ever – to turn Big Data into insights that inspire evidence-based action than dunnhumby. Before they helped Tesco create its Clubcard and methodically predict customer shopping behaviour,…

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