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Posts Tagged "insightful"

On the power of story, empathy, and insight #PRCA2017

September 24, 2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads…

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Making sense about the impact of science

May 17, 2017

In 1998, a doctor called Andrew Wakefield published a fraudulent research paper in The Lancet incorrectly linking the measles, mumps, and rubella (MMR) vaccine to autism. The paper attracted global media attention, led scores of parents to deny the vaccine…

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I’ve seen the future of learning – and I like it

November 22, 2016

Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of…

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12 things we learned @APGLondon’s #StrategyVsRobots conference

May 25, 2016

Earlier today, the excellent Account Planning Group held its annual conference. Dubbed #StrategyVsRobots, the event brought together a typically eclectic blend and roast of some of the best thinkers around. Not just in marketing and planning and digital. But also…

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3 clues that Big Data might be Old News #SmallDataForum

May 18, 2016

I had the very great pleasure of co-hosting a roundtable on data and insight for LexisNexis yesterday with one of pioneers of podcasting and all things digital, Neville Hobson, @jangles, now an integral part of IBM’s social consulting team. Refreshingly…

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Timeout: the key to killer ideas

April 11, 2016

I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office of W+K – has banned email in the evenings and weekends, and meetings can…

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Why storytelling matters to business more than ever

March 29, 2016

The maxim ‘content is king’ has been so overused by the marketing and communications community since it was coined 20 years back that it has attained cliché status. Everyone parrots it, it’s accepted as a truism, and as such it doesn’t…

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Why brands need to #standforsomething

February 24, 2016

Purpose is the new vision, mission, CSR and employee engagement strategy all rolled into one. Companies and brands that define and articulate their purpose – their why – are more successful than those that don’t. Who says so? Jim Stengel,…

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Why didn’t Microsoft create Google?

February 8, 2016

Why didn’t Kodak create Instagram? Why didn’t Facebook create WhatsApp? Why didn’t the Intercontinental Hotel Group create AirBnB? Once they reach a certain scale and age, even the most innovative businesses can find themselves outflanked by smarter, nimbler upstarts who…

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Losing control: 11 TEDxBrighton learnings

October 30, 2015

The main auditorium of the Brighton Dome is a catholic entertainment venue. Over the past 17 years, I’ve graduated here – twice. The first time, I shook the hand, the second time enjoyed a warm embrace from the late Sussex…

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