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Posts Tagged "jargon"

Making sense about the impact of science

May 17, 2017

In 1998, a doctor called Andrew Wakefield published a fraudulent research paper in The Lancet incorrectly linking the measles, mumps, and rubella (MMR) vaccine to autism. The paper attracted global media attention, led scores of parents to deny the vaccine…

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Insight Agents National Storytelling Week

Three steps to better brand storytelling

February 5, 2016

All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre…

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Why brands need to avoid jargon in their storytelling

February 3, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior figures in the UK retail sector to tell us the challenges they face in telling their brand stories. Today Sam Knowles,…

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Why brands need to be consistent in their storytelling

February 2, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior marketers in the UK retail sector to talk to us about the challenges they face in telling their brand’s stories. In…

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Let me tell you a story – a brand story

February 1, 2016

In the first of a series of five daily blogs to mark National Storytelling Week 2016, Insight Agents’ Founder & MD Sam Knowles reveals the three most important barriers companies face in telling better brand stories. Recent estimates suggest that…

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Swatch 01

Being decontrolled

November 2, 2015

I had a new experience on Sunday. My colleague Luke and I were trying to go to Dublin. We were headed there to debrief a favourite new client on a brand language project we’ve been running for the past couple…

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