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Posts Tagged "PR"

Measurement, shmeasurement

March 3, 2017

Twice during yesterday’s excellent PRmoment.com #PRanalytics conference, the verboten three-letter acronym AVE was used. On both occasions, there was a sharper intake of breath than when one speaker, during a panel session, spelled out the C-word. In full. AVE. Advertising Value…

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Swatch 10

Carry a big stick

October 22, 2015

Fear seems a very negative way to sell things. And yet all the evidence from behavioural economists shows that people will do more to protect what they have already got than they will do to acquire more. Most news stories…

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