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Posts Tagged "psychology"

Flying Carpet Car

I’ve seen the future of learning – and I like it

November 22, 2016

Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of…

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Why storytelling matters to business more than ever

March 29, 2016

The maxim ‘content is king’ has been so overused by the marketing and communications community since it was coined 20 years back that it has attained cliché status. Everyone parrots it, it’s accepted as a truism, and as such it doesn’t…

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The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of…

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How to motivate behaviour change

October 14, 2015

A version of this blog first appeared in the pages of B2B Marketing, posted online here. This is the first in a regular, quarterly series linking psychology and marketing, flying under the banner of I’m Still Thinking. Thanks for the…

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Finding our inner why

August 3, 2015

Purpose is the new mission and vision, all rolled into one. Companies that can’t articulate what their higher purpose is – beyond the fiduciary duty they owe to their shareholders to turn a profit – are so last century. Simon…

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