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Posts Tagged "@samknowles"

Learning from those you train

June 10, 2018

It was my privilege last week to train a baker’s dozen of some the brightest and best in market research. A new client for me, a household name well beyond the industry, and in a sector I’m really only now…

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Donald and Boris

Why yes/no questions can yield surprising answers

July 25, 2016

Was the Iraq war caused by the West’s desire to control access to Middle Eastern oil? Do you want this man or that woman as your leader for the next four to eight years? Should we stay or should we…

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3 clues that Big Data might be Old News #SmallDataForum

May 18, 2016

I had the very great pleasure of co-hosting a roundtable on data and insight for LexisNexis yesterday with one of pioneers of podcasting and all things digital, Neville Hobson, @jangles, now an integral part of IBM’s social consulting team. Refreshingly…

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Swatch 06

Timeout: the key to killer ideas

April 11, 2016

I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office of W+K – has banned email in the evenings and weekends, and meetings can…

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Swatch 17

The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of…

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Swatch 01

Being decontrolled

November 2, 2015

I had a new experience on Sunday. My colleague Luke and I were trying to go to Dublin. We were headed there to debrief a favourite new client on a brand language project we’ve been running for the past couple…

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Losing control: 11 TEDxBrighton learnings

October 30, 2015

The main auditorium of the Brighton Dome is a catholic entertainment venue. Over the past 17 years, I’ve graduated here – twice. The first time, I shook the hand, the second time enjoyed a warm embrace from the late Sussex…

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How to motivate behaviour change

October 14, 2015

A version of this blog first appeared in the pages of B2B Marketing, posted online here. This is the first in a regular, quarterly series linking psychology and marketing, flying under the banner of I’m Still Thinking. Thanks for the…

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Swatch 05

How your words shape what people think about you

October 8, 2015

Words are powerful things, and it’s in your gift to use them to shape what others think about you. More than that. It’s your responsibility to do so. This is true of companies, of brands and of organisations, every bit…

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Swatch 02

On curiosity, repertoire and universal human truths

September 14, 2015

Ricardo Sapiro has dedicated his career to brand marketing. Training with Johnson & Johnson before moving on to Wyeth Whitehall, both roles in Brazil, he made his reputation during a 15-year tenure at Unilever. With local, regional and global brand…

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