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Posts Tagged "simplicity"

Measurement, shmeasurement

March 3, 2017

Twice during yesterday’s excellent PRmoment.com #PRanalytics conference, the verboten three-letter acronym AVE was used. On both occasions, there was a sharper intake of breath than when one speaker, during a panel session, spelled out the C-word. In full. AVE. Advertising Value…

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Flying Carpet Car

I’ve seen the future of learning – and I like it

November 22, 2016

Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of…

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Timeout: the key to killer ideas

April 11, 2016

I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office of W+K – has banned email in the evenings and weekends, and meetings can…

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Insight Agents National Storytelling Week

Three steps to better brand storytelling

February 5, 2016

All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre…

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Why brands need to avoid jargon in their storytelling

February 3, 2016

To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior figures in the UK retail sector to tell us the challenges they face in telling their brand stories. Today Sam Knowles,…

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Let me tell you a story – a brand story

February 1, 2016

In the first of a series of five daily blogs to mark National Storytelling Week 2016, Insight Agents’ Founder & MD Sam Knowles reveals the three most important barriers companies face in telling better brand stories. Recent estimates suggest that…

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The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of…

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Being decontrolled

November 2, 2015

I had a new experience on Sunday. My colleague Luke and I were trying to go to Dublin. We were headed there to debrief a favourite new client on a brand language project we’ve been running for the past couple…

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Losing control: 11 TEDxBrighton learnings

October 30, 2015

The main auditorium of the Brighton Dome is a catholic entertainment venue. Over the past 17 years, I’ve graduated here – twice. The first time, I shook the hand, the second time enjoyed a warm embrace from the late Sussex…

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How your words shape what people think about you

October 8, 2015

Words are powerful things, and it’s in your gift to use them to shape what others think about you. More than that. It’s your responsibility to do so. This is true of companies, of brands and of organisations, every bit…

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