With cookies:     Without cookies:

Posts Tagged "Society for Storytelling"

That overlooked dialect of business: “human”

February 10, 2017

This article originally appeared as a guest blog for PRmoment, here. — It’s a strange truism of corporate communications that, as soon as they’re required to write “for” or “as” the business, perfectly eloquent individuals adopt a register that’s never…

Read More

Stronger stories seed success

February 7, 2017

This blog originally appeared as a guest blog on the Brighton & Hove Chamber of Commerce website, here. — It may have escaped your notice, but last week was National Storytelling Week. Run for the past 17 years by the…

Read More

8 ways to tell better brand stories

February 6, 2017

Last week was the Society for Storytelling’s annual ‘National Storytelling Week’. Up and down the country, dozens of events celebrated the power and impact of the oral storytelling tradition. In schools, hospitals, workplaces, libraries, and care homes. At Insight Agents –…

Read More

Talk human

February 3, 2017

This is the sixth and final blog in our special series to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. It’s a strange truism of corporate communications that as soon as they’re…

Read More

Observe the cocktail party rule

February 2, 2017

This is the fifth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. Corporations that grow and endure over time can be justifiably proud of building…

Read More

Use data and statistics to tell your tale

February 1, 2017

This is the fourth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. In their very readable book Made to Stick: Why Some Ideas Survive and…

Read More

Beware the Curse of Knowledge

January 31, 2017

This is the third in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When you learn about a subject, you know more than most people. It’s…

Read More

Keep it simple

January 30, 2017

This is the second in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. When physicist Richard Feynman was awarded the Nobel Prize for Physics, he was…

Read More

Why companies need to get their story straight

January 27, 2017

Digital and social media have transformed communications. This is especially true for corporations and brands. Companies can no longer dictate what’s said about their products and services. Today, many more voices matter. Anyone with a social media profile and a…

Read More
Insight Agents National Storytelling Week

Three steps to better brand storytelling

February 5, 2016

All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre…

Read More