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Posts Tagged "story"

On the power of story, empathy, and insight #PRCA2017

September 24, 2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads…

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Swatch 17

The four Es of effective storytelling

November 27, 2015

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of…

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