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Posts Tagged "storytelling"

On the power of story, empathy, and insight #PRCA2017

September 24, 2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads…

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Making sense about the impact of science

May 17, 2017

In 1998, a doctor called Andrew Wakefield published a fraudulent research paper in The Lancet incorrectly linking the measles, mumps, and rubella (MMR) vaccine to autism. The paper attracted global media attention, led scores of parents to deny the vaccine…

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Is Magnum the new Flake?

March 28, 2017

Spoiler alert: this blog gives everything away about the new Magnum ad, so if you want to see it ‘au naturel’ and experience it as its writers and directors intended, you might want to watch it first. Here’s a link,…

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Whatever happened to advertising?

March 23, 2017

When the last episode of the seventh and final season of Mad Men aired in May 2015, it was like the last bunch of grapes being lovingly twisted from the vine. A sign that something good had come to an…

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Marc Pritchard: metaphorically speaking

March 6, 2017

Marc Pritchard is the chief brand officer of the world’s biggest advertiser, P&G. He – and his company – need little introduction. I singled him out in a blog last Friday for the genuine impact he is having in the digital…

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5 brilliant reasons why #ThisGirlCan

February 27, 2017

On Saturday, my gorgeous, gutsy, sassy wife took her Lewes Ladies veterans football team to Southampton to play in the first round of the FA People’s Cup. They played six, won four, drew one, lost one. Runners up on the…

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That overlooked dialect of business: “human”

February 10, 2017

This article originally appeared as a guest blog for PRmoment, here. — It’s a strange truism of corporate communications that, as soon as they’re required to write “for” or “as” the business, perfectly eloquent individuals adopt a register that’s never…

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Stronger stories seed success

February 7, 2017

This blog originally appeared as a guest blog on the Brighton & Hove Chamber of Commerce website, here. — It may have escaped your notice, but last week was National Storytelling Week. Run for the past 17 years by the…

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8 ways to tell better brand stories

February 6, 2017

Last week was the Society for Storytelling’s annual ‘National Storytelling Week’. Up and down the country, dozens of events celebrated the power and impact of the oral storytelling tradition. In schools, hospitals, workplaces, libraries, and care homes. At Insight Agents –…

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Talk human

February 3, 2017

This is the sixth and final blog in our special series to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. It’s a strange truism of corporate communications that as soon as they’re…

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