We develop compelling thought leadership content for our clients. Written in the authentic voice of the business, this content clearly articulates a differentiated point of view on the issues that matter to our clients’ customers. Thought leadership can take many forms, from blogs and bylined articles to ezines, magazines to white papers.
For Ebiquity’s Global Marketing Team, we research, write and edit the company’s quarterly Response magazine, providing insights and intelligence to the diverse marketing communications community. We have done this since November 2013.
Insight Agents’ MD Sam Knowles served as rapporteur, summariser and emcee for WCG EMEA’s Social Intelligence Summit in September 2014. This included social media thought leadership before after and real-time blogging during the event.
And for Ebiquity’s Reputation Practice, we write and post regular thought leadership blog content. Sam has spoken on behalf of the practice, at the European Association of Communications Directors annual summit (Brussels, July 2014), at a PRmoment conference “What does the C-suite want from PR?” (London, September 2014), and at Ebiquity’s inaugural At Home event for clients (London, December 2014). Here he spoke about The New 4 Ps of PR.
Sam is also a sought-after speaker in his own right. He addressed the annual B2B Summit in June 2015 on the theme How To Be Insightful, and two days later played a sold-out gig at IAPI (the Institute of Advertising Practitioners in Ireland) on The Future Home of Strategy In Brand Storytelling. The full talk and Q&A with Dr Ken McKenzie of Target McConnells is the middle film, below.