How can I improve my data storytelling?
[vc_row][vc_column][vc_column_text] Guest blog by Hannah Howes, Sussex Innovation Centre’s Catalyst scheme Over the past few weeks, I’ve been trying my hand at a new data storytelling app. DATAacademy is an app designed to help learners make smarter use of data. The app could be used by individuals or teams in a range of professions and […]
Speed read: “Narrative by Numbers”
Speed read: “Narrative by Numbers” This post originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This review of “Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data” was written by Jem Fawcus, founder of the research agency Firefish. This is […]
Narrative vs Fact: #SmallDataForum podcast
Insight Agents’ Founder & MD Sam Knowles is a regular contributor to the Small Data Forum podcast, hosted by LexisNexis’ Thomas Stoeckle. Here Thomas gives the low-down on what we cover in the latest episode of the podcast, together with our collaborator and friend, Neville Hobson. — Episode 6 of the Small Data Forum podcast continues the discussion from […]
Economic impact, absurdity and advertising
Sometimes you need to be able to put a value on what you do. It may be a financial value. It may be a social good. It may be something else. The value of reputation will be part of that and it works to a complex balance sheet. It is never easy to assess, but […]
Carry a big stick
Fear seems a very negative way to sell things. And yet all the evidence from behavioural economists shows that people will do more to protect what they have already got than they will do to acquire more. Most news stories start with a negative. ‘One in three Britons will die if x doesn’t happen’ or […]
Insight from the front line
A large department store chain decided that it was time for a refresh of the seats in the footwear section of its shops, with a store in the Midlands pencilled in as a pilot for the new design. The new seats duly arrived, with a motivational speech delivered to the footwear team from the Area […]
We are all storytellers
Recognise this? Unless you speak Anglo-Saxon or your name is Ellen Fremedon, these words might not be familiar to you. They are in fact the opening lines of Beowulf, arguably one of the greatest stories in the world.
