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Why insight and analytics professionals aren’t doomed by AI

From Greg Rusedski’s practice partner to Van Gogh Alive

Podnosticators are go!

The Home Secretary’s repeated data storytelling fails

In praise of Motty – it was 25 years ago today

ChatGPT – the perfect apprentice for the data storyteller

Dire shortage in data storytelling skills trumps Sunak’s appeal to “reimagine our approach to numeracy”

Winning awards in the time of Covid

The megaphone solution to grab COVID headlines?

A nightmare on Downing Street

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At Insight Agents, we believe that the words you choose to tell your story say a lot about you.

We believe that companies should talk like great speakers do – simply, clearly and consistently.

We believe that companies and brands should tell just one story, whoever they’re talking to.

We believe that the best brand stories are rooted in genuine, data-rich insights about a product, a market, a category.

We believe that logos without language are like songs without lyrics.

We believe that jargon is the enemy of good communication, a smokescreen designed by the insecure to keep others out.

And we believe that a few words are more powerful than lots. We believe in the power of silence.

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