Dire shortage in data storytelling skills trumps Sunak’s appeal to “reimagine our approach to numeracy”

Since assuming the top job in British politics, Rishi Sunak has been remarkably quiet. In contrast to the out-of-control rambunctiousness of Johnson and the utter chaos of the seven-week trainwreck that was Liz Truss’ premiership, Sunak has been almost Trappist in his silence. His people have been keen for him to be seen to be […]
Winning awards in the time of Covid

Last night, it really did come home. And not just England reaching the final of Euro 2020(1) by seeing off Denmark in extra time. 481 days after taking my last train – back from a great ‘lunch and learn’ with an agency in central London on Friday 13 March 2020 – I boarded the largely-empty, […]
The megaphone solution to grab COVID headlines?

Press conferences held at Downing Street during the pandemic will provide future generations of researchers with a rich vein of evidence on which to base journal articles, dissertations, and theses.
A nightmare on Downing Street

A cautionary tale of how to fail at data storytelling – with a few jokes thrown in During the hastily cobbled-together press conference to announce and justify lockdown 2.0 on Halloween, I could tell something strange was happening. At the time, I was watching Liverpool nervously climb back to the top of the Premiership in […]
How to be insightful

This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of the 2020 book.
On black holes, blackjack, and data storytelling

When you type “Data science is the new …” into Google, although the search engine doesn’t return “rock ‘n’ roll”, its top two suggestions are “oil” and “investment banking”, two of the most desirable, profit-making enterprises in the history of advanced capitalism. In 2012, a landmark article in the Harvard Business Review dubbed data science “the sexiest job of the 21st century”.
Facebook, GDPR, brand safety – suddenly it’s 2018 all over again

This blog was originally post on www.smalldataforum.com — For understandable reasons, the last four, regular monthly episodes of the Small Data Forum podcast have been focused – almost to the point of obsession – on coronavirus. From the uncertain first fumblings of life under lockdown, through escalating mortality and morbidity, and on to a fundamental […]
Unleash your inner Archimedes – and take timeout

As the world moves tentatively out of lockdown and into to a new and sometimes unfamiliar version of its former self, all different types of organisation are faced with a common imperative. To recover, stabilise, and start to grow again post-pandemic, they’re going to need to change. And unlike the world before COVID-19, innovation can’t […]
Welcome to the world, “How To Be Insightful”

Today, Tuesday 26 May 2020, marks the official publication date of my new book – How To Be Insightful: Unlocking the Superpower that Drives Innovation. As the world blinks and thinks about recreating and re-establishing itself in the wake of the first global pandemic of the age of globalisation, we have never needed more urgently the […]
Language of Brexit was surprisingly clear

EMBARGOED FOR PUBLICATION OR BROADCAST UNTIL 00:01 ON FRIDAY 31 JANUARY 2020 — Much of the language used by politicians to talk about Brexit over the past five years was simple, clear, and easy to understand. This is the conclusion of a new Insight Agents’ report analysing the language of Britain’s departure from the European […]