“If broadband goes down, we’re all screwed”


“If broadband goes down, we’re all screwed”For all the disruption that the lockdown has brought to the nation (if not the world),…

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Convolvulus, Coronavirus & the Thomas theorem, or when stuff gets real


Convolvulus, Coronavirus & the Thomas theorem, or when stuff gets real“If men define situations as real, they are real in the…

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More C-3PO and BB-8 than GDPR and CCPA, and definitely NSFW


“It’s Christ-maaaaaaaaas!” With the stretched vocal chords of Slade’s Noddy Holder ringing in our ears, the three not-so-wise men…

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Seeing what others don’t


Insight truly is the superpower that unlocks and drives innovation. By developing a deep and useful understanding of a person or a…

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Why the Kendall Jenner Pepsi ad flopped


A favourite former boss of mine used to say, of those who believed their own BS: “They’ve been smoking their own Kool Aid, Sam!” H…

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Three is the magic number


Cicero, the best preserved Roman orator, had it right. Three really is the magic number. In rhetorical terms, two items seems ill-…

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From unconscious incompetence up


I was first introduced to the 2×2, competence x consciousness matrix by a consultative sales trainer named Alan Morton, a partner…

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Timeout – the secret of human flying


“The Guide says there is an art to flying”, said Ford, “or rather a knack. The knack lies in learning how to throw yourself at the…

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Who even cares about insight?


Insight is of course crucial for the insight industry – what is often called market research. It matters, too, for those who work…

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