From unconscious incompetence up


I was first introduced to the 2×2, competence x consciousness matrix by a consultative sales trainer named Alan Morton, a partner…

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Timeout – the secret of human flying


“The Guide says there is an art to flying”, said Ford, “or rather a knack. The knack lies in learning how to throw yourself at the…

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Who even cares about insight?


Insight is of course crucial for the insight industry – what is often called market research. It matters, too, for those who work…

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When ideas have sex


Matthew White Ridley – the 5th Viscount Ridley – is a journalist, businessman, and hereditary member of the British House of Lords…

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Shaving with Occam’s Razor


Einstein was a great believer that “Everything should be made as simple as possible, but not simpler.” Despite his luxuriant moust…

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“What oft was thought, but ne’er so well express’d”


Insights can be capricious things. At times, incredibly hard to identify and pin down, hard to express simply and clearly, and the…

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Why there’s no such thing as “coming a close second”


Have you ever been required to tender for a piece of business? To pit in a competitive bid for the privilege and honour of serving…

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On the role of morning coffee and afternoon tea


The Medical Research Council’s Cognitive & Brain Sciences Unit at Cambridge University has a simple rule: if you’re in the buildin…

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Guest appearance on “The Future of Branded Content Marketing & PR”


Earlier this year, it was my very great pleasure to welcome Karnvir Mundrey from Artharva Marcom in Bangalore to the Royal Society…

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