Focus on Why: Using Data Smarter

Living in the knowledge economy surrounded by data, how do you filter out the noise to process and understand it? Helping people and organisations to ask smarter questions so that they can get the data they need – data from which they can surface and articulate genuine insights – is what Sam Knowles specialises in. Decades ago, Sam fell in love with stories, story structure and storytelling. Now –  through a journey of humanity, empathy and purpose – he shows us how data storytelling is all about using data smarter.

Join Sam Knowles – Founder & MD of data storytelling consultancy Insight Agents – on episode 228 of the Focus on Why podcast.


“Ask the right questions to get the insights you need to tell stories that balance the emotional with the rational in a human and an empathetic way.”


Narrative by Numbers by Sam Knowles –

How to be Insightful by Sam Knowles –

The Tipping Point by Malcolm Gladwell –

Work by Lars Svendsen –

Thinking, Fast and Slow by Daniel Kahneman –

The Sense of Style by Steven Pinker –

Start with Why by Simon Sinek –