Why should we measure communications? It all starts with why

Swatch 11

The spirit of Simon Sinek was hovering around Russell Square on Tuesday morning. As part of its contribution to AMEC’s Measurement Week #amecatwork, the PR industry’s professional body the CIPR convened a roundtable bringing together the great and the good of measurement and evaluation (M&E). We spent far too much time talking about advertising value […]

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