Three steps to better brand storytelling
All this week at Insight Agents, we’ve been marking the sixteenth annual National Storytelling Week with a series of blogs that highlight what gets in the way of impactful brand storytelling. We commissioned our friends at Sussex University’s Innovation Centre to ask those in charge of storytelling at some of the Britain’s biggest retailers what […]
Why brands need to be authentic in their storytelling
To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior marketers in the UK retail sector to talk to us about the challenges they face in telling their brand’s stories. In this week-long series of blogs, we’ve been exploring the major themes from this research, as […]
Let me tell you a story – a brand story
In the first of a series of five daily blogs to mark National Storytelling Week 2016, Insight Agents’ Founder & MD Sam Knowles reveals the three most important barriers companies face in telling better brand stories. Recent estimates suggest that the average Brit spends almost nine hours on media devices every day. In that time, […]
