How can I improve my data storytelling?
[vc_row][vc_column][vc_column_text] Guest blog by Hannah Howes, Sussex Innovation Centre’s Catalyst scheme Over the past few weeks, I’ve been trying my hand at a new data storytelling app. DATAacademy is an app designed to help learners make smarter use of data. The app could be used by individuals or teams in a range of professions and […]
A nightmare on Downing Street
A cautionary tale of how to fail at data storytelling – with a few jokes thrown in During the hastily cobbled-together press conference to announce and justify lockdown 2.0 on Halloween, I could tell something strange was happening. At the time, I was watching Liverpool nervously climb back to the top of the Premiership in […]
Facebook, GDPR, brand safety – suddenly it’s 2018 all over again
This blog was originally post on www.smalldataforum.com — For understandable reasons, the last four, regular monthly episodes of the Small Data Forum podcast have been focused – almost to the point of obsession – on coronavirus. From the uncertain first fumblings of life under lockdown, through escalating mortality and morbidity, and on to a fundamental […]
All hail the statistics of the year
The Royal Statistical Society is a splendid, august body. Founded early in Queen Victoria’s reign, the original stated aim of the Society was set out by its founding fathers – “statists” as they called themselves; as members still call themselves today – as “procuring, arranging and publishing facts to illustrate the condition and prospects of […]
Measurement, shmeasurement
Twice during yesterday’s excellent PRmoment.com #PRanalytics conference, the verboten three-letter acronym AVE was used. On both occasions, there was a sharper intake of breath than when one speaker, during a panel session, spelled out the C-word. In full. AVE. Advertising Value Equivalency. There, I only went and said it. The bane of the PR measurement industry. […]
Why companies and brands should make a Small Data resolution for 2017
Data has the power to transform all kinds of organisations – public and private sector, B2B and B2C, global and local. Every customer action, engagement and transaction generates potentially instructive and directional data. Retailers, for example, can see where and why their consumers lose interest and so can make things simpler or clearer to create […]
I’ve seen the future of learning – and I like it
Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of this most excellent organisation. The address was given by Simon Nelson, Founder of FutureLearn. He […]
Why yes/no questions can yield surprising answers
Was the Iraq war caused by the West’s desire to control access to Middle Eastern oil? Do you want this man or that woman as your leader for the next four to eight years? Should we stay or should we go? There’s been a lot of soul searching in the past month about the wisdom […]
12 things we learned @APGLondon’s #StrategyVsRobots conference
Earlier today, the excellent Account Planning Group held its annual conference. Dubbed #StrategyVsRobots, the event brought together a typically eclectic blend and roast of some of the best thinkers around. Not just in marketing and planning and digital. But also neuroscience, design thinking and thinking per se. It was an afternoon of light yet profound […]
3 clues that Big Data might be Old News #SmallDataForum
I had the very great pleasure of co-hosting a roundtable on data and insight for LexisNexis yesterday with one of pioneers of podcasting and all things digital, Neville Hobson, @jangles, now an integral part of IBM’s social consulting team. Refreshingly in a world where we’re routinely made to feel insignificant and overwhelmed by the very […]
