Finding our inner why
Purpose is the new mission and vision, all rolled into one. Companies that can’t articulate what their higher purpose is – beyond the fiduciary duty they owe to their shareholders to turn a profit – are so last century. Simon Sinek’s Start With Why is an international best-seller, and his TED Talk How great leaders […]
Why social intelligence matters – live!
Later this evening, I’m chairing the W2O Group’s Social Intelligence Summit. And I can’t wait. I like the W2O Group, and its agencies WCG and twist. A lot. I’ve worked for WCG, heading up strategic planning for EMEA, out of the London office. And I’m now lucky enough to count them as a client in […]
What’s the point of Tesco?
On 5 Live last night, the BBC’s Business Editor Kamal Ahmed gave a very pertinent judgment on the latest chapter of woe for the tallest, wilting poppy in British retail. He said, quite simply, “People are no longer clear as to what Tesco is for”. His implication was that its executives no longer understand its […]
Should brands stand for or against something?
It’s often said that, to cut through the clutter, brands need to develop and articulate a clearly differentiated point of view on the issues that matter to their customers. Many brands have found that, by taking a deliberately provocative, campaigning stance, they can generate a stronger reaction from their constituency. Sure, they’ll alienate some and […]
