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Marc Pritchard: metaphorically speaking

5 brilliant reasons why #ThisGirlCan

Why companies need to get their story straight

Flying Carpet Car

I’ve seen the future of learning – and I like it

Nice!

Swatch 06

Timeout: the key to killer ideas

Why storytelling matters to business more than ever

Why brands need to #standforsomething

Why brands need to avoid jargon in their storytelling

Swatch 17

The four Es of effective storytelling

1 2 3 Next

At Insight Agents, we believe that the words you choose to tell your story say a lot about you.

We believe that companies should talk like great speakers do – simply, clearly and consistently.

We believe that companies and brands should tell just one story, whoever they’re talking to.

We believe that the best brand stories are rooted in genuine, data-rich insights about a product, a market, a category.

We believe that logos without language are like songs without lyrics.

We believe that jargon is the enemy of good communication, a smokescreen designed by the insecure to keep others out.

And we believe that a few words are more powerful than lots. We believe in the power of silence.

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