Why social intelligence matters – live!

Swatch 09

Later this evening, I’m chairing the W2O Group’s Social Intelligence Summit. And I can’t wait. I like the W2O Group, and its agencies WCG and twist. A lot. I’ve worked for WCG, heading up strategic planning for EMEA, out of the London office. And I’m now lucky enough to count them as a client in […]

What’s the point of Tesco?

Swatch 10

On 5 Live last night, the BBC’s Business Editor Kamal Ahmed gave a very pertinent judgment on the latest chapter of woe for the tallest, wilting poppy in British retail. He said, quite simply, “People are no longer clear as to what Tesco is for”. His implication was that its executives no longer understand its […]

Why should we measure communications? It all starts with why

Swatch 11

The spirit of Simon Sinek was hovering around Russell Square on Tuesday morning. As part of its contribution to AMEC’s Measurement Week #amecatwork, the PR industry’s professional body the CIPR convened a roundtable bringing together the great and the good of measurement and evaluation (M&E). We spent far too much time talking about advertising value […]

Should brands stand for or against something?

Swatch 12

It’s often said that, to cut through the clutter, brands need to develop and articulate a clearly differentiated point of view on the issues that matter to their customers. Many brands have found that, by taking a deliberately provocative, campaigning stance, they can generate a stronger reaction from their constituency. Sure, they’ll alienate some and […]