• Why
    • Manifesto
    • Values
  • How
    • Meet the Agents
    • Special Agents
  • What
    • Brand Language
      • Bird’s Eye View
    • Thought Leadership
    • Case Studies
    • Strategic Planning
    • Brand Positioning
    • Digital Media Analytics
    • Insight training
    • What our clients say
  • Opinion
    • Books
    • Speaking
    • Blog
    • Podcasts
    • Guest Blog
  • Contact

Theresa May failed because of her inability to talk Human

Why it pays to talk Human

Corporate news releases bogged down by fuzzy language, jargon, and men

Reflections on the state of the art in media research

Learning from those you train

Is Magnum the new Flake?

Marc Pritchard: metaphorically speaking

5 brilliant reasons why #ThisGirlCan

That overlooked dialect of business: “human”

Stronger stories seed success

1 2 3 4 5 Next

At Insight Agents, we believe that the words you choose to tell your story say a lot about you.

We believe that companies should talk like great speakers do – simply, clearly and consistently.

We believe that companies and brands should tell just one story, whoever they’re talking to.

We believe that the best brand stories are rooted in genuine, data-rich insights about a product, a market, a category.

We believe that logos without language are like songs without lyrics.

We believe that jargon is the enemy of good communication, a smokescreen designed by the insecure to keep others out.

And we believe that a few words are more powerful than lots. We believe in the power of silence.

Copyright © 2023 Insight Agents. All Rights Reserved.

Website Designed & Built by Digital Fuse

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

Insight Agents
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Privacy Policy

More information about our Privacy Policy