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Corporate news releases bogged down by fuzzy language, jargon, and men

Swatch 06

Timeout: the key to killer ideas

Why brands need to #standforsomething

Swatch 13

Storytelling and archetypes around climate change #Paris2015

Swatch 17

The four Es of effective storytelling

Swatch 08

Finding our inner why

At Insight Agents, we believe that the words you choose to tell your story say a lot about you.

We believe that companies should talk like great speakers do – simply, clearly and consistently.

We believe that companies and brands should tell just one story, whoever they’re talking to.

We believe that the best brand stories are rooted in genuine, data-rich insights about a product, a market, a category.

We believe that logos without language are like songs without lyrics.

We believe that jargon is the enemy of good communication, a smokescreen designed by the insecure to keep others out.

And we believe that a few words are more powerful than lots. We believe in the power of silence.

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