Corporate news releases bogged down by fuzzy language, jargon, and men
National Storytelling Week is the Society for Storytelling’s annual jamboree of all things story. And, as for each of the last four years, here at corporate and brand storytelling consultancy Insight Agents, we’re marking the week by publishing some new research. In our line of fire this year? The humble – and often overblown – […]
Timeout: the key to killer ideas
I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office of W+K – has banned email in the evenings and weekends, and meetings can only be booked between 10am and 4pm. They’re doing this because – in the words […]
Why brands need to #standforsomething
Purpose is the new vision, mission, CSR and employee engagement strategy all rolled into one. Companies and brands that define and articulate their purpose – their why – are more successful than those that don’t. Who says so? Jim Stengel, the former CMO of P&G no less. Brands like Apple, with its products designed to […]
Storytelling and archetypes around climate change #Paris2015
Starting today, the United Nations Paris Conference on Climate change is taking place. The threat of global warming is, and will continue to be, an issue of primary importance for life on our planet as we know it. However, the environment still remains on the periphery of the international public eye, battling for coverage within […]
The four Es of effective storytelling
I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of conquerors and the conquered, of allies and foes – have left their trace. That’s why […]
Finding our inner why
Purpose is the new mission and vision, all rolled into one. Companies that can’t articulate what their higher purpose is – beyond the fiduciary duty they owe to their shareholders to turn a profit – are so last century. Simon Sinek’s Start With Why is an international best-seller, and his TED Talk How great leaders […]
