Summertime Special
This blog was originally posted to mark the publication of the Small Data Forum Podcast, episode 28. — In England’s distant past, long before the spread of wealth and the explosive growth of the middle classes, holidays were a rarity. Overseas holidays were unheard of, except for those gilded few who’d grown fat on the […]
Use data and statistics to tell your tale
This is the fourth in a series of blogs to mark National Storytelling Week 2017, focused on the words companies and brands use to tell their stories. In their very readable book Made to Stick: Why Some Ideas Survive and Others Die, brothers Chip and Dan Heath quote the following statistic with self-conscious irony: “After […]
