Learning from those you train
It was my privilege last week to train a baker’s dozen of some the brightest and best in market research. A new client for me, a household name well beyond the industry, and in a sector I’m really only now just starting to explore. As I have before with market researchers, I found a very […]
The geek shall inherit
Few companies have done more over the past 20 years – and frankly ever – to turn Big Data into insights that inspire evidence-based action than dunnhumby. Before they helped Tesco create its Clubcard and methodically predict customer shopping behaviour, Sainsbury’s was the UK’s biggest supermarket. Within a few years, the insights developed by dunnhumby […]
