Why it pays to talk Human

This article first appeared as a guest blog on the pages of Comms Leaders, here. Many thanks for the platform, Vicki and team. — Here’s a paradox of communications. Otherwise eloquent folks often adopt the most curious dialect when they’re thrust into the spotlight and asked to explain why they do what they do. The invitation […]

On the power of story, empathy, and insight #PRCA2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads on extremist, hate, and porn sites. No. The corner of the media industry that came […]

The trouble with “the trouble with millennials”

Something is rotten in the state of employment. If we don’t fix it, the very institution of work is at threat. And the thing that’s rotten is most rotten among millennials, that demonised generation born between the early 1980s and the year 2000. The generation beginning to form a more and more significant proportion of […]

The four Es of effective storytelling

Swatch 17

I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of conquerors and the conquered, of allies and foes – have left their trace. That’s why […]