Why it pays to talk Human
This article first appeared as a guest blog on the pages of Comms Leaders, here. Many thanks for the platform, Vicki and team. — Here’s a paradox of communications. Otherwise eloquent folks often adopt the most curious dialect when they’re thrust into the spotlight and asked to explain why they do what they do. The invitation […]
Carry a big stick
Fear seems a very negative way to sell things. And yet all the evidence from behavioural economists shows that people will do more to protect what they have already got than they will do to acquire more. Most news stories start with a negative. ‘One in three Britons will die if x doesn’t happen’ or […]
