Moving from data to insight and from insight to action

There are different types of organisations in this world and those different types of organisations – be they businesses, charities, third-sector bodies, or Government departments – spawn fundamentally different cultures that endure. In my space – where we work to empower organisations to make smarter use of data, to drive evidence-based decision-making – there’s a […]
How can I improve my data storytelling?

[vc_row][vc_column][vc_column_text] Guest blog by Hannah Howes, Sussex Innovation Centre’s Catalyst scheme Over the past few weeks, I’ve been trying my hand at a new data storytelling app. DATAacademy is an app designed to help learners make smarter use of data. The app could be used by individuals or teams in a range of professions and […]
The megaphone solution to grab COVID headlines?

Press conferences held at Downing Street during the pandemic will provide future generations of researchers with a rich vein of evidence on which to base journal articles, dissertations, and theses.
How to be insightful

This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of the 2020 book.
Facebook, GDPR, brand safety – suddenly it’s 2018 all over again

This blog was originally post on www.smalldataforum.com — For understandable reasons, the last four, regular monthly episodes of the Small Data Forum podcast have been focused – almost to the point of obsession – on coronavirus. From the uncertain first fumblings of life under lockdown, through escalating mortality and morbidity, and on to a fundamental […]
Unleash your inner Archimedes – and take timeout

As the world moves tentatively out of lockdown and into to a new and sometimes unfamiliar version of its former self, all different types of organisation are faced with a common imperative. To recover, stabilise, and start to grow again post-pandemic, they’re going to need to change. And unlike the world before COVID-19, innovation can’t […]
Welcome to the world, “How To Be Insightful”

Today, Tuesday 26 May 2020, marks the official publication date of my new book – How To Be Insightful: Unlocking the Superpower that Drives Innovation. As the world blinks and thinks about recreating and re-establishing itself in the wake of the first global pandemic of the age of globalisation, we have never needed more urgently the […]
How to tell stories using data and statistics

How to tell stories using data and statistics This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of […]
Starting a Friday Conversation at the RSA

There have been interesting conversations going on in John Adam Street for almost 250 years. The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) is an organisation committed to finding practical solutions to social challenges. I’ve been a fan for decades and proud to call myself a fellow for the past few […]
On the power of story, empathy, and insight #PRCA2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads on extremist, hate, and porn sites. No. The corner of the media industry that came […]