Moving from data to insight and from insight to action

There are different types of organisations in this world and those different types of organisations – be they businesses, charities, third-sector bodies, or Government departments – spawn fundamentally different cultures that endure. In my space – where we work to empower organisations to make smarter use of data, to drive evidence-based decision-making – there’s a […]

Unleash your inner Archimedes – and take timeout

As the world moves tentatively out of lockdown and into to a new and sometimes unfamiliar version of its former self, all different types of organisation are faced with a common imperative. To recover, stabilise, and start to grow again post-pandemic, they’re going to need to change. And unlike the world before COVID-19, innovation can’t […]

Welcome to the world, “How To Be Insightful”

How to be insightful by Sam Knowles

Today, Tuesday 26 May 2020, marks the official publication date of my new book – How To Be Insightful: Unlocking the Superpower that Drives Innovation. As the world blinks and thinks about recreating and re-establishing itself in the wake of the first global pandemic of the age of globalisation, we have never needed more urgently the […]

On the power of story, empathy, and insight #PRCA2017

The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads on extremist, hate, and porn sites. No. The corner of the media industry that came […]

Why didn’t Microsoft create Google?

Swatch 06

Why didn’t Kodak create Instagram? Why didn’t Facebook create WhatsApp? Why didn’t the Intercontinental Hotel Group create AirBnB? Once they reach a certain scale and age, even the most innovative businesses can find themselves outflanked by smarter, nimbler upstarts who make one-time disruptors move with all the grace of the corporate dinosaurs they themselves once […]

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