How can I improve my data storytelling?
[vc_row][vc_column][vc_column_text] Guest blog by Hannah Howes, Sussex Innovation Centre’s Catalyst scheme Over the past few weeks, I’ve been trying my hand at a new data storytelling app. DATAacademy is an app designed to help learners make smarter use of data. The app could be used by individuals or teams in a range of professions and […]
How to be insightful
This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of the 2020 book.
Unleash your inner Archimedes – and take timeout
As the world moves tentatively out of lockdown and into to a new and sometimes unfamiliar version of its former self, all different types of organisation are faced with a common imperative. To recover, stabilise, and start to grow again post-pandemic, they’re going to need to change. And unlike the world before COVID-19, innovation can’t […]
Welcome to the world, “How To Be Insightful”
Today, Tuesday 26 May 2020, marks the official publication date of my new book – How To Be Insightful: Unlocking the Superpower that Drives Innovation. As the world blinks and thinks about recreating and re-establishing itself in the wake of the first global pandemic of the age of globalisation, we have never needed more urgently the […]
On the power of story, empathy, and insight #PRCA2017
The glitterati of a corner of the communications industry mired in scandal gathered at BAFTA last Friday. Not coke-addled movie stars or angry young TV folk. Not even the shady moguls who earns millions from wonky programmatic algorithms misplacing ads on extremist, hate, and porn sites. No. The corner of the media industry that came […]
Making sense about the impact of science
In 1998, a doctor called Andrew Wakefield published a fraudulent research paper in The Lancet incorrectly linking the measles, mumps, and rubella (MMR) vaccine to autism. The paper attracted global media attention, led scores of parents to deny the vaccine to their children, reduced ‘herd immunity’ to these diseases, and led to an increase in […]
I’ve seen the future of learning – and I like it
Through persistence, making enquiries at the right time, and a healthy dose of good luck, I was privileged to attend last month’s RSA President’s Lecture. I was pleased to do so in this, the first year of my Fellowship of this most excellent organisation. The address was given by Simon Nelson, Founder of FutureLearn. He […]
12 things we learned @APGLondon’s #StrategyVsRobots conference
Earlier today, the excellent Account Planning Group held its annual conference. Dubbed #StrategyVsRobots, the event brought together a typically eclectic blend and roast of some of the best thinkers around. Not just in marketing and planning and digital. But also neuroscience, design thinking and thinking per se. It was an afternoon of light yet profound […]
3 clues that Big Data might be Old News #SmallDataForum
I had the very great pleasure of co-hosting a roundtable on data and insight for LexisNexis yesterday with one of pioneers of podcasting and all things digital, Neville Hobson, @jangles, now an integral part of IBM’s social consulting team. Refreshingly in a world where we’re routinely made to feel insignificant and overwhelmed by the very […]
Timeout: the key to killer ideas
I was impressed to read last week of a bold initiative from ad agency Wieden + Kennedy. The agency – or at least the London office of W+K – has banned email in the evenings and weekends, and meetings can only be booked between 10am and 4pm. They’re doing this because – in the words […]
