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Making sense about the impact of science

Insight Agents National Storytelling Week

Three steps to better brand storytelling

Why brands need to avoid jargon in their storytelling

Why brands need to be consistent in their storytelling

Let me tell you a story – a brand story

Swatch 01

Being decontrolled

At Insight Agents, we believe that the words you choose to tell your story say a lot about you.

We believe that companies should talk like great speakers do – simply, clearly and consistently.

We believe that companies and brands should tell just one story, whoever they’re talking to.

We believe that the best brand stories are rooted in genuine, data-rich insights about a product, a market, a category.

We believe that logos without language are like songs without lyrics.

We believe that jargon is the enemy of good communication, a smokescreen designed by the insecure to keep others out.

And we believe that a few words are more powerful than lots. We believe in the power of silence.

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