Theresa May failed because of her inability to talk Human
She is at rest, and no longer Prime Minister. At least after 7 June. What a relief. For her, no doubt. For her spaniel-like companion, Philip. For Tusk, Barnier, and Verhofstadt. For Macron, Merkel, and Conte. But most of all for the country – the one on whose side she claimed she was ON. The […]
Nice!
It’s said that English is an easy language to learn. Despite the oddities of pronunciation – cough, bough, enough – modern English is largely non-inflected; it doesn’t force lots of awkward endings and agreements on the building blocks of language. Verbs, nouns and adjectives. I’ve no idea whether English is easier to learn than other, more […]
Why brands need to avoid jargon in their storytelling
To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior figures in the UK retail sector to tell us the challenges they face in telling their brand stories. Today Sam Knowles, our Founder & MD, takes a personal look at jargon – and argues that brands […]
Why brands need to be consistent in their storytelling
To celebrate National Storytelling Week, corporate and brand storytellers Insight Agents commissioned Sussex University’s Innovation Centre to interview senior marketers in the UK retail sector to talk to us about the challenges they face in telling their brand’s stories. In this week-long series of blogs, we’re exploring the major themes to emerge from the research, […]
The four Es of effective storytelling
I’ve always loved English. It’s such a rich language with gloriously diverse ways of saying the same thing. In one form or another, English has been around for more than a millennium. In that time, many other languages – of conquerors and the conquered, of allies and foes – have left their trace. That’s why […]
How your words shape what people think about you
Words are powerful things, and it’s in your gift to use them to shape what others think about you. More than that. It’s your responsibility to do so. This is true of companies, of brands and of organisations, every bit as much as it’s true of people. Because what are these institutions if not collectives […]
Why good writing matters
Founder & MD of Insight Agents, Sam Knowles, pens a personal paean to Steve Pinker, Harvard psychology professor, one of the most accessible serious scientists to have crossed over into the mainstream without compromising his academic integrity. In the process, readers lucky enough still to take their summer vacation get a top tip for holiday […]
