Winning awards in the time of Covid

Last night, it really did come home. And not just England reaching the final of Euro 2020(1) by seeing off Denmark in extra time. 481 days after taking my last train – back from a great ‘lunch and learn’ with an agency in central London on Friday 13 March 2020 – I boarded the largely-empty, […]

How to be insightful

This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of the 2020 book.

How to tell stories using data and statistics

How to tell stories using data and statistics This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of […]

My first cat video

Clapham cats 2

I’ve always been a fan of the phenomenon of marketing tourism. Back in the day – 1997, since you ask – I did my bit to irritate Naomi Klein and put a little bit of Salford on the global map. It was November, and to celebrate Barbie’s 40th birthday, the publicity agency I was part […]

How to motivate behaviour change

A version of this blog first appeared in the pages of B2B Marketing, posted online here. This is the first in a regular, quarterly series linking psychology and marketing, flying under the banner of I’m Still Thinking. Thanks for the platform, which I’m sharing with two other marketing psychs. Details to follow. — Marketing communications […]