ChatGPT – the perfect apprentice for the data storyteller
There’s a whole lot of panic going on about ChatGPT, particularly among those who write for a living. Those who write copy, those who write strategies, and those who write training courses. There’s a sudden, ice-in-the-bowels terror among purveyors of HI or Human Intelligence that OpenAI’s Generative Pre-training Transformer will soon put them out of […]
How can I improve my data storytelling?
[vc_row][vc_column][vc_column_text] Guest blog by Hannah Howes, Sussex Innovation Centre’s Catalyst scheme Over the past few weeks, I’ve been trying my hand at a new data storytelling app. DATAacademy is an app designed to help learners make smarter use of data. The app could be used by individuals or teams in a range of professions and […]
How to tell stories using data and statistics
How to tell stories using data and statistics This Best Practice Guide to data storytelling originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This is a link to the original article (may require subscription), written by Insight Agents’ Founder & MD, Sam Knowles, author of […]
Theresa May failed because of her inability to talk Human
She is at rest, and no longer Prime Minister. At least after 7 June. What a relief. For her, no doubt. For her spaniel-like companion, Philip. For Tusk, Barnier, and Verhofstadt. For Macron, Merkel, and Conte. But most of all for the country – the one on whose side she claimed she was ON. The […]
Starting a Friday Conversation at the RSA
There have been interesting conversations going on in John Adam Street for almost 250 years. The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) is an organisation committed to finding practical solutions to social challenges. I’ve been a fan for decades and proud to call myself a fellow for the past few […]
Corporate news releases bogged down by fuzzy language, jargon, and men
National Storytelling Week is the Society for Storytelling’s annual jamboree of all things story. And, as for each of the last four years, here at corporate and brand storytelling consultancy Insight Agents, we’re marking the week by publishing some new research. In our line of fire this year? The humble – and often overblown – […]
Speed read: “Narrative by Numbers”
Speed read: “Narrative by Numbers” This post originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This review of “Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data” was written by Jem Fawcus, founder of the research agency Firefish. This is […]
Learning from those you train
It was my privilege last week to train a baker’s dozen of some the brightest and best in market research. A new client for me, a household name well beyond the industry, and in a sector I’m really only now just starting to explore. As I have before with market researchers, I found a very […]
All hail the statistics of the year
The Royal Statistical Society is a splendid, august body. Founded early in Queen Victoria’s reign, the original stated aim of the Society was set out by its founding fathers – “statists” as they called themselves; as members still call themselves today – as “procuring, arranging and publishing facts to illustrate the condition and prospects of […]
Storytelling and archetypes around climate change #Paris2015
Starting today, the United Nations Paris Conference on Climate change is taking place. The threat of global warming is, and will continue to be, an issue of primary importance for life on our planet as we know it. However, the environment still remains on the periphery of the international public eye, battling for coverage within […]
