When storytelling goes bad – a guest blog for PRmoment
(This blog originally appeared on 17 November 2014 as guest blog on PRmoment. Thanks for the platform, Ben!). On this coming Thursday, PRmoment is hosting an event on storytelling: “The role of public relations as a content provider”. And quite right, too. Storytelling is a craft whose time has come. Again. Stories rock. Storytelling is […]
