Welcome to the world, “How To Be Insightful”

How to be insightful by Sam Knowles

Today, Tuesday 26 May 2020, marks the official publication date of my new book – How To Be Insightful: Unlocking the Superpower that Drives Innovation. As the world blinks and thinks about recreating and re-establishing itself in the wake of the first global pandemic of the age of globalisation, we have never needed more urgently the […]

Speed read: “Narrative by Numbers”

Speed read: “Narrative by Numbers” This post originally appeared on WARC – the World Advertising Research Center database run by Ascential, the owners of the Cannes Lions. This review of “Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data” was written by Jem Fawcus, founder of the research agency Firefish. This is […]