Why companies and brands should make a Small Data resolution for 2017
Data has the power to transform all kinds of organisations – public and private sector, B2B and B2C, global and local. Every customer action, engagement and transaction generates potentially instructive and directional data. Retailers, for example, can see where and why their consumers lose interest and so can make things simpler or clearer to create […]
Why yes/no questions can yield surprising answers
Was the Iraq war caused by the West’s desire to control access to Middle Eastern oil? Do you want this man or that woman as your leader for the next four to eight years? Should we stay or should we go? There’s been a lot of soul searching in the past month about the wisdom […]
3 clues that Big Data might be Old News #SmallDataForum
I had the very great pleasure of co-hosting a roundtable on data and insight for LexisNexis yesterday with one of pioneers of podcasting and all things digital, Neville Hobson, @jangles, now an integral part of IBM’s social consulting team. Refreshingly in a world where we’re routinely made to feel insignificant and overwhelmed by the very […]
